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Adobe Marketo Engage Architect Master Sample Questions (Q104-Q109):

NEW QUESTION # 104
What is a primary benefit of implementing naming conventions in Marketo?

A. Improves campaign aesthetics
B. Ensures faster email delivery
C. Simplifies campaign management and reporting
D. Increases engagement rates

Answer: C

NEW QUESTION # 105
An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
* How many marketing-qualified leads (MQLs) do I have?
* How long does it take for a new lead to become an MQL?
* What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?

A. Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use the Success Path Analyzer report
B. Build a Revenue Cycle Model (RCM), and use Smart Lists to create the reports
C. Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Set Google AdWords Conversions in the Revenue Model
Use the Opportunity Influence Analyzer report
D. Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use People by Revenue Stage report

Answer: A

NEW QUESTION # 106
A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A. Reduce the number of links and images in email assets to prevent them from being seen as spam
B. Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
C. Set up DMARC reject policy to prevent unauthorized sending from the company's domain
D. Move to a dedicated IP address for easier monitoring and resolution of delivery issues
E. Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts

Answer: B,D

NEW QUESTION # 107
Which feature in Marketo is most suitable for running global marketing campaigns?

A. Engagement Programs
B. Workspaces and Partitions
C. Smart Campaigns
D. Dynamic Content

Answer: B

NEW QUESTION # 108
A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A. Update SQL to SLA with Max Age 3 days
B. Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
C. Create a Gate stage name as "Recycle" to split leads for re-engagement
D. Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
E. Update SQL to Gate with a Max Age 3 days

Answer: A,D

NEW QUESTION # 109
......

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